We believe in self-expression,
because that is what makes you unique.
our story
What is Filosofee?
“Filosofee” is a play on words. The name is meant to encapsulate the words “feel”, “philosophy” and “fee”.
The brand is all about expressing how you feel, how you think and well the price you pay for that self-expression. Our goal is to craft a brand that is clean, simple, yet undeniably expressive—featuring thoughtfully curated products designed for bold individuals, creatives and entrepreneurs.
Diving a little deeper
Filosofee was founded by Alroy Ndhlovu. Alroy Ndhlovu started off working a normal 9-5 for about 9 years. Then life happen, the company he was working for closed down and then COVID-19 followed shortly after that! After a couple of attempts to get another job, he found himself thrown into freelancing.
During this time, he experimented with a lot of ideas trying to make ends meet. Fortunately, he had acquired a lot of skills during his 9-5 years, skills that included e-Commerce, photography, videography, design and digital marketing. During COVID he also went through a little of a transformation and took a liking to fashion.
Having been in the service industry for about 6 years he felt a pressing need to come up with a product, something physical people could buy. It had to be fun and a diversion from his routine. He wanted to use all the skills he had learnt so far and build a physcial brand.
Filosofee started as just an idea—a dream sitting in a wishlist. But one day, he woke up and made it real. Passionate about fashion, he wanted to create create and curate products that were both simple and expressive. Not fast fashion, but something more mandane that would stand the test of time. Effortlessly wearable, yet bold in its statement. Filosofee products can hold up on their own but are meant be discrete enough to allow you to style them your own way.
But there's more
Brand Philosophy
It was important for us to create a brand we can all relate to based on our shared experiences living in this world. Our goal is to create products and accessories we all use every day and to give them a voice. We want to create products that start conversations or that invoke emotion.
We aren’t even trying to do too much. We aren’t trying to feature on runways. Our products are meant to be those daily drivers inspired by freelancers, remote workers, stay-at-home people, silicon valley techies, fashionista’s who can put anything together and just anyone really!
what buyers say
Customers Reviews
"I live in oversized tees, and Filosofee’s are so solid. Soft, breathable, and they don’t lose shape after washing. The minimal yet expressive aesthetic is exactly my vibe."
"I was skeptical about ordering online, but there was one hoodie I really wanted! Happy to say, everything came in good order and I love my hoodie. If you buy a big enough one they five that Justin Bieber oversized vibe lol."
"I wasn’t just looking for another hoodie—I wanted something that felt good but still had that 'go-to feeling' about it whilst still retaining personality. Filosofee nailed it! The fit is perfect, the fabric is top-tier, and the design? Effortlessly bold. I’ve already had people ask me where I got it!"